Giclée Club: Branding

Giclée Club is an platform for visual artists looking to print and sell Fine Art prints of their work. I was inspired by the term "Giclée," synonymous with the highest museum-quality printing, to create a brand identity that resonates with visual artists seeking excellence. I drew inspiration from the classical test print page to create a cohesive visual identity, where every design element was thoughtfully derived from the Giclée Club logo. The acute accent on the é became a key symbol, representing the brand’s French roots and commitment to refinement. I also developed a broad, gradient-rich color palette that captures the endless possibilities of Giclée printing, ensuring that both artists and art lovers experience a visually satisfying journey on the platform. This project emphasised the importance of cohesive product branding, where its e-commerce platform was meticulously designed to align with and enhance the overall brand identity.

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