Direction
A clear design vision that connects business ambition, creative opportunity and customer satisfaction.
Angelina SeverinoLondon · Global
Design as acompetitive advantage.
The most successful companies and most loved brands share one thing: they treat Design not as a function, but as a fundamental driver of business growth. I help organisations get there.
15+years across brand, advertising & product
7+international markets including US, UK, EU, EMEA
100+projects across business and culture
★Global Talent UK: Exceptional
Talent in digital technology
Talent in digital technology
My leadership approachWhat matters
What I bring to organisations.
Brand and Digital Product are two expressions of the same commitment: experiences that are visually coherent and genuinely useful, aesthetically considered and deeply human. Building the systems, culture, and standards that sustain that coherence at scale is where Design does the most for business growth.
Alignment
Executive leadership, Technology, Brand, and Product pulling in the same direction, working from one shared view of the customer.
Maturity
The structures, standards and operating models that make excellent decisions repeatable at scale.
Distinction
Creative judgment to turn usefulness into preference and accelerate business success.
AI accelerates production.
Professional judgement and lived experience decide what is worth producing.
Key ProjectsEvidence
Selected Design
Transformations.
Shaping strategy, culture, operations and customer experience from within to drive measurable business success and genuine customer love that builds lasting loyalty.
Brand Design refresh • Global Digital Launch • Enterprise Design System
Lebara
Business-wide Design impact at an international Telecom company serving millions of customers.
Led global Design transformation across 5 core markets and the launch of the Travel eSIM sub-brand. Built the Design function from the ground up, redesigned the Brand, established a multi-market Design System, and shared UX principles.
Open project
0→1 Brand & Product Design • White Label Design System
Gamgee
Design at the core of a high-tech IoT SaaS B2B2C product.
Led Brand, Product and UX vision from strategy to execution. Shaped Gamgee’s Smart Home experience, unified Brand and Product, and built a comprehensive white-label Design System to scale the platform across B2B partner ecosystems and markets.
Open projectRecognition & industry voiceExternal validation
Recognised for the craft, and for what it delivered.
From international creative awards with world-renowned brands to Best MVNO at the Mobile News Awards, where craft translated into commercial results.
★ Cannes Lions Gold★ Tech Nation Exceptional Talent★ Best MVNO – Mobile News Awards★ Epica★ Eurobest★ Golden Drum
Speaking · interviews · panels · podcasts
Making the public case for Design
Conference keynotes, panels, and podcasts on Design Maturity, Design Transformation, and creative leadership.
On stageDesign becomes
influential when
it's outspoken
influential when
it's outspoken
2026Panel
London Design Festival
The evolving value of the designer
★2026Interview
Interview with Verve on Lebara's Rebrand
People believe what they see
★2025Keynote
MVNOs World Congress
Branding and design excellence as business strategy
★2026Keynote
Solstice Design Leadership Bootcamp
Why measuring everything is killing innovation
★2024Keynote
UX Crunch London
Branding in UX: crafting cohesive experiences
★Design advisory
Creative practiceInterior design
Game studio
Creative practiceInterior design
Game studio
My ventures.
From design advisory and visual art to interiors and games, my ventures explore how Design shapes businesses, spaces and experiences. Different disciplines, one commitment to thoughtful ideas and considered craft.
Design advisory
Digitangels
Design transformation, shaped for the business
Focused design advisory for leadership teams ready to move Design from service function to strategic capability
Explore Digitangels
Creative practice
Posteress
Best design leaders never lose touch with the craft
An independent Visual Art practice rooted in graphic design, inspired by typography and minimalism, driven by a clear point of view.
Visit PosteressInterior design
Interior Design
Coming Soon
Game studio
Studio Betonika
Worlds made for play.
Visit Studio BetonikaAboutThe person behind the leadership
Two decades of creative judgement and business decisions
Design Executive across Brand and Digital Product, I transform businesses by embedding a Design-led culture into their core – one that puts the customer at the centre, anticipates evolving market trends, and builds the systems and standards that turn great Design into a repeatable, scalable advantage.
The result is organisations that move with clarity and confidence: where design decisions compound over time, where teams are aligned around a shared vision, and where customer experience becomes a genuine differentiator rather than an afterthought.
Have a transformation to lead?
Let's make Design a business advantage.
Contact
hello@angelinaseverino.com