Gamgee: Branding


Gamgee is an energetic and innovative IoT SaaS startup focused on wireless networking, internet access control, working from home, and smart home automation. We centred the brand direction around the idea of the fun and joy that Wi-Fi and all the connected IoT devices bring to our lives. It is more than just Wi-Fi, it is the way we experience our every day – working from home, or enjoying a family evening, or just relaxing and doing nothing. The joyful colours, endearing characters and exquisite illustrations reflect the idea of connectivity, simplicity and hi-end technology that Gamgee provides.

Team


DESIGN LEAD: Angelina Severino

BRANDING AND VISUAL DESIGN: Angelina Severino

MARKETING STRATEGY, COPYWRITER: Gaby Kusters

WEB, UX/UI DESIGN: Angelina Severino

NAMING: Paul Hendriks

ILLUSTRATION: Lia Krasna

ANIMATION: Alina Fomin

BRAND STRATEGY

COMPETITION RESEARCH

BRAND IDENTITY

VISUAL DESIGN

PRODUCT DESIGN

BRAND STRATEGY

COMPETITION RESEARCH

DESIGN MANAGEMENT

BRAND IDENTITY

VISUAL DESIGN

PRODUCT DESIGN

DIGITAL ILLUSTRATION

ANIMATION

WEB DESIGN

ART DIRECTION

DIGITAL ILLUSTRATION

ANIMATION

WEB DESIGN

ART DIRECTION

DESIGN MANAGEMENT